The following guidelines have been developed to assist sponsorship seekers in preparing proposals.
In general, Queensland Rail will only consider proposals that occur primarily in Queensland and have a direct link to at least two of the following criteria:
- Provide a platform for Queensland Rail to enhance its positive image and reputation in Queensland communities.
- Enhance liveability or provide a lasting legacy for a Queensland community.
- Provide a platform for Queensland Rail to demonstrate its commitment to corporate citizenship by being socially and/or environmentally responsible.
- Alignment with Queensland Rail’s priority commitment to safety.
- Support Queensland Rail’s positioning as an employer of choice.
- Support the use of rail as a positive mode of transport; enhance the experience of travelling on trains or the physical environment around railways.
Preferred benefits sought:
- Naming rights opportunities, category exclusivity and activities that are not overly cluttered with multiple sponsors.
- Extended brand promotional opportunities beyond logo placement and event signage.
- Opportunity to promote rail safety.
- Opportunity to demonstrate Queensland Rail’s commitment to customer service.
- Opportunity to promote Queensland Rail Travel, Ticket Central or any other of Queensland Rail’s commercial products and services.
- Distinctive and experiential customer and stakeholder engagement opportunities.
- Ability to offer engagement with Queensland Rail employees or for them to be actively involved.
Proposals must:
- Be submitted using the relevant application form, either the
Queensland Rail Community Partnering Program or General Application Form.
- Contain a clear outline of what the activity is aiming to achieve for the community.
- Provide details of the level of investment sought and the benefits available to Queensland Rail for that investment.
- List all other sponsors associated with the activity or the proposed sponsorship portfolio structure.
- Include any relevant support data such as market research, profile of audience, expected participation numbers etc.
- Include timelines for key milestones and occurrences for the planned activity.
- Demonstrate how your organisation can successfully implement the activity and provide reporting on its outcomes.
- Demonstrate how the proposal will be implemented to ensure mutually beneficial outcomes.
- Provide your organisation’s ABN and state if the organisation is GST registered.
Proposals that won’t be considered:
Requests for sponsorship that may pose a reputational risk to Queensland Rail through association with:
- Activities, products or services that may pose an unacceptable safety risk to participants or could be harmful to the environment.
- Organisations that are financially unsound or involved in practices that may cause reputational risk.
- Activities that are for an individual’s gain or profit.
- Promotion of a particular religious or political issue.
- Activity that may be viewed as morally inappropriate or discriminatory.
More information