At Queensland Rail, we engage in community and commercial sponsorships, staff fundraising support activities and we provide in-kind support to numerous causes. All of our community oriented programs aim to enhance the quality of life for individuals and their communities.
We strive to continue making a positive contribution to the lives of Queenslanders by supporting causes, events or other activities that Queenslanders are passionate about.
We are proud of the role we play in enhancing the social fabrication of local Queensland communities. As Queensland continues to expand, we will continue to form new partnerships.
Queensland Rail receives many requests for sponsorship of community and commercial activities as well as support for fund raising activities and provision of in-kind services. Unfortunately for varying reasons we are never able to fulfil all requests so our Sponsorship Guidelines have been developed to guide sponsorship seekers in developing proposals that may meet Queensland Rail’s sponsorship objectives.
If you are interested in applying for a Queensland Rail sponsorship, please forward a Sponsorship Proposal with full contact and background details of your organisation and the proposed activity and address as many of the criteria outlined in our Sponsorship Guidelines as possible. This will enable us to conduct a balanced and equitable evaluation of all sponsorship proposals we receive.
Our commitment to you is that all submitted requests will be responded to within three weeks of receipt.
The following guidelines have been developed to guide sponsorship seekers:
In general, Queensland Rail will only consider proposals that meet the following minimum guidelines.
Sponsorship proposals must be for activities that occur primarily in Queensland and outline a direct link with a minimum of two (2) of the following criteria:
- Support for the use of rail as a positive mode of transport; enhance the experience of travelling on trains or the physical environment around railways.
- Provide opportunity to promote Queensland Rail’s commercial activities such as Travel Train and Ticket Central services.
- Provide a platform for Queensland Rail to promote its commitment to customer service and being socially and environmentally responsible.
- Provide opportunity for Queensland Rail employees to be actively involved.
Preferred benefits sought:
- Ownership – such as naming rights opportunities or properties that are not overly cluttered with multiple sponsors
- Extended brand promotional opportunities beyond logo placement and event signage
- Ability to support the promotion of rail safety
- Ability to support Queensland Rail in its goal to be a good corporate citizen, which includes being environmentally, economically and socially responsible in the communities it operates in
- Opportunity to promote Travel Train, Ticket Central or any other of Queensland Rail’s commercial products and services
- Distinctive and experiential customer and stakeholder engagement opportunities
- Ability to offer engagement with Queensland Rail employees
Proposals must:
- Contain a clear outline of what the activity is aiming to achieve for the community
- Provide details of the level of investment sought and the benefits available for that investment to demonstrate how Queensland Rail will receive positive outcomes from its investment
- List all other sponsors associated with the activity or the proposed sponsorship portfolio structure
- Include any relevant support data such as market research, profile of audience, expected participation numbers etc
- Include timelines for key milestones and occurrences for the planned activity
- Demonstrate how your organisation can successfully implement the activity and provide reporting on its outcomes
- Demonstrate how our sponsorship will be managed
- Be submitted on letterhead with your organisation’s ABN and stating if the organisation is GST registered
Proposals that won’t be considered:
Requests for sponsorship that may pose a reputational risk to Queensland Rail through association with:
- Activities, products or services that may pose an unacceptable safety risk to participants or could be harmful to the environment
- Organisations that are financially unsound or involved in practices that may cause reputational risk
- Activities that are for an individual’s gain or profit
- Promotion of a particular religious or political issue
- Activity that may be viewed as morally inappropriate or discriminatory
For more information or to request a Queensland Rail sponsorship, please email sponsorships@qr.com.au.