High Voltage Can Jump

​Queensland Rail has partnered with popular Brisbane music artist 'Lisi' to spread the High Voltage Can Jump safety message. 

​​​​​ The High Voltage Can Jump campaign, targets risk-taking behaviour on the rail network whilst raising awareness of the hidden dangers of the overhead powerlines which carry 25,000 volts – 100 times more powerful than the domestic supply. 

In 2018, Queensland Rail experienced three alarming incidents, including incidents with four teenage males who ignored warning signage and trespassed on our rail network. The teenagers came in close contact with overhead line equipment (OHLE), which carries 25,000 volts, and suffered severe, life-threatening injuries. Our priority is to ensure the safety of customers, employees, and members of the public around our network. While life-endangering incidents are rare, the circumstances that lead to them aren’t, with 164 people charged with trespassing in 2018. 

Determined to raise awareness of the dangers of OHLE and to prevent future incidents, Queensland Rail launched the High Voltage Can Jump campaign targeting males aged between 15 - 24 years in August 2019, during Rail Safety Week. The campaign capitalised on the sneaker culture of this target demographic and communicated that an electric shock, or worse electrocution, could happen without direct contact with OHLE. When someone receives an electric shock, the electricity often travels through their body and exits via their feet, essentially exploding their sneakers. The campaign’s key message was that 25,000 volts of electricity can arc out, not just destroying soles, but friendships, relationships, lives, and families.

Queensland Rail also partnered with popular Brisbane music artist ‘Lisi’. In his music video ‘Hard Yakka’, Lisi raps in front of a mural at Loganlea station featuring the High Voltage Can Jump artwork. The mural was created by local artist, Jordache Castillejos.

Visit Respect the power for further information on electrical safety at work and home.

High Voltage Can Jump campaign videos


Video 1: Watch Lisi's video below as he performs Hard Yakka at Loganlea station featuring the new High Voltage Can Jump artwork.


Video 2: Based on the true story of an electric shock survivor, this story is told from the perspective of the survivor's mate who was with him at the time of the incident.


Video 3: Based on the true story of an electric shock survivor, this story is told from the perspective of the survivor's mum.

Video 4: This sneaker has been intentionally damaged to show what 25,000 volts can do.


Campaign awards

The High Voltage Can Jump campaign has been awarded the following marketing and communication awards:

  • 2020 Australian Marketing Institute Award for Marketing Excellence, National winners in the Creativity in Brand, Product or Service Marketing category.
  • 2020 Australian Marketing Institute Award for Marketing Excellence, National winners in the Public Sector Marketing category.
  • 2020 Public Relations Institute of Australia, Golden Target award, Gold winners in the Influencer Campaign category.
  • 2020 Australasian Rail Industry award, National winners in the TrackSAFE Foundation category.
  • 2021 Gartner Communications award, International winners in the Small Idea, Big Impact category.
  • 2021 Australian Business Awards, ABA100 winner in the Marketing Excellence category. 
  • 2021 Australian Marketing Institute Award for Marketing Excellence, Social Media Marketing category.